Nexxus Keraphix Shampoo Damage Repair with Liquid Crystal Amino Acids, 16.5 fl oz

Hair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Frequent heat styling and chemical processing can break down disulfide bonds and strip essential amino acids, leading to cuticle erosion and damage deep within the hair fiber. This makes strands weak, dull, tangled, harder to style, and less smooth and shiny. 24X STRONGER HAIR: Repair and resist visible damage from coloring, bleaching, highlighting, styling, heat and more. System vs. non-conditioning shampoo 5.9% KRT TECHNOLOGY: Keratin Resistance Therapy hair care, with liquid crystal amino acids, helps to reconstruct bonds from cuticle to cortex for strong, fluid soft, damage-resistant hair INSTANT REPAIR + DAMAGE SHIELD SYSTEM: This hair shampoo visibly transforms damaged hair in one use and seals cuticle cracks to help prevent future damage DEEP MOISTURE + SOFTNESS: This Nexxus shampoo for hair damage revives dry, brittle strands for fluid softness, smoothness, and shine without buildup STYLE-READY: This shampoo for damaged hair boosts elasticity and manageability for effortless styling CONSUMER-VALIDATED:100% of consumers agree this regimen made hair smooth Based on consumer panel study 7/29/25 with 49 women when using Keraphix Shampoo, Conditioner + Liquid Crystallizer treatment For Adult Use